
Northampton is a town that people have recently described as a smaller Harvard Square due to its originality and energy. The townies of Northampton are very unique in how they portray themselves. Many smelly homeless linger the streets asking for spare change or an extra cigarette, the older folks tend to be very earthy and all natural, while the younger crowd seems to be hip and into their own genre of fashion. The town is a little city made up of many small shops and restaurants, but more than not they are a one of a kind place. This unique shopping scene and artsy reputation draws a lot of tourism. It’s all about organic and naturally made products whether it be the food or the clothing. One store in particular does not fit with the status quo of this town’s ideals. This chain retail store is Urban Outfitters Inc.